Children as Consumers

By Nayomi Dasanayake Have you ever thought who could be an advertiser’s targeted audience? An advertiser’s dream? Would you be surprised if I told you they are kids? Strategy is important to be successful in advertising and generate revenue, so it is important for advertisers to know and understand their audience’s needs and wants. Marketers... Continue Reading →

Should E-Sports be Considered Sports?

By Jerry Adjoyi Leah Jackson mentioned in "The Rise of ESports in America” that over the years, electronic sports, also known as E-sports, have progressed significantly. Millions of people both watch and play E-sports. Games like Dota 2, League of Legends, and StarCraft are popular in the E-sports community and are played professionally. The definition... Continue Reading →

Violent Video Games Should Not Be the Only Excuse

By Leslie Flippen, Jr. The tragic shooting events in Colorado and Connecticut have reignited the debate on the effects of the media. This time, the spotlight shines on a familiar and popular source of entertainment: video games, specifically violent ones. Politicians, psychologists, and parents all have clashed swords on the argument that violent video games... Continue Reading →

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